Our Currys / PC World Christmas Wish List campaign is now live!
The challenge is to get consumers to consider Currys / PC World for their Christmas gifts and make it their destination to purchase. Our research found that people are looking for inspiration and expertise when looking for gifting ideas around Christmas. This led us to our proposition that Currys and PC World could provide inspiring, expert advice for gifting at Christmas, which in turn led to the creative concept Christmas Wish Lists.
Following our award-winning 2011 Wish List campaign, the 2012 activity asks consumers to create their own Christmas Wish Lists from five categories and encourages them to share their list with friends and family for the chance to win their list worth up to £5000 weekly. Every day there is also the chance to win a £500 gift card. By running the activity online, on mobile, through social media and in-store we're maximising the impact of the Wish List campaign, encouraging customers to see the best technology that Currys and PC World have to offer.
Visit www.winmywishlist.co.uk to create your Wish List and for your chance to win. Wish big and you could win big!